Olesia Borysova
Senior / Lead Product Designer · Design Manager
Senior / Lead UX/UI & Product Designer with 7+ years of experience across B2B and B2C SaaS products in EdTech, LMS, marketplaces, ERP, and AI-driven platforms.
I specialize in complex solutions, which is where my strongest sides show: structured thinking, advanced technical understanding, a result-oriented mindset, functional AI prototyping, building design teams and processes, making complex systems simple to use, and presenting the work.
- Vienna, Austria
- RWR+work permit
- +43 681 814 81 457
- olesia.borysova@gmail.com
- in/olesiaborysova
Core skills
Design strategy & execution
UX strategy, design planning, estimation and prioritization.
UX research
Organizing user interviews, usability testing, surveys, research synthesis and presentation.
AI product development
Concept and functional AI prototyping, design process automation.
UI design & branding
Hi-fi user interface design, brandbooks and marketing materials.
Stakeholder management
Cross-functional alignment with product managers, C-level, founders, engineers, QA and BA. Converting business and technical requirements into design solutions ready for development.
Recruiting
Organizing the hiring process, technical interviews, hiring talent and onboarding.
Design systems
Creating and maintaining scalable design systems.
Growth & optimization
User retention, engagement, conversion optimization, funnel analysis, A/B testing.
Product management
Product discovery, PRDs, backlog management, user stories, MVP development.
Experience
EdSpan Global
NY, USA (remote) · EdTech · Innovative educational platforms · 4 products
Lead Product Designer
Feb 2023 - Current
3 years
Current roleAgile & Scrum workflows, Kanban boards
- Led UX strategy and discovery for an AI-driven EdTech platform serving a network of private schools with 1,000+ students across 5 countries
- Owned the product team backlog of 60+ features, prioritizing to maximize product impact and alignment with strategic goals
- Improved engagement and retention through 3 research cycles with 260+ users, raising NPS from -4 to +11
- Designed experiment-driven improvements, including conversion optimization of the key onboarding and learning flows
- Managed design processes in Scrum/Kanban, facilitating 24+ design reviews and brainstorming sessions to strengthen collaboration and ideation among designers
- Built a design team of 5 members, including product and 3D designers, full-time and part-time
- Designed 200+ screens, feature concepts, branding and 3D art direction, and adaptive mockups for the most complex features hands-on
- Set up and maintained an advanced code-ready design system on PrimeNG, integrated with the codebase via .json design tokens
- Organized designer hiring (hiring sheets, review process) and assisted in BA recruiting
Senior Product Designer
Feb 2021 - Feb 2023
2 years
Figma, Adobe XD, Miro, LucidChart. Design systems from scratch and scaling
- Led UX strategy and contributed to product strategy for 3 complex B2C and B2B platforms with over 10,000 users across 12 countries
- Designed a 100+ screen B2C iOS and Android mobile app for a tutoring platform
- Designed 3 web platforms and 3 product landing pages hands-on, including a functional HTML+CSS corporate website without engaging developers
- Conducted UX research to identify drop-off points and conversion bottlenecks, translating insights into design improvements
- Identified and resolved a major onboarding drop-off at ~30% completion, redesigning the verification flow to cut friction and lifting registration completion to 40%
- Designed and ran A/B tests across marketing and in-product flows with Optimizely and event tracking, raising signup conversion from 7% to 27% and booking conversion from 12% to 20%
- Collaborated with product and engineering on feature rollout and go-to-market readiness, keeping design and release aligned
- Established design, product discovery, and user research practices in the company
- Conducted stakeholder interviews to clarify product vision and gather requirements
- Designed feature concepts, brandbooks, and marketing materials
- Maintained 3 design systems, improving consistency and accessibility across platforms
Ecoline Windows
Canada (remote) · ERP · Leading window manufacturer in Canada
Product Designer
May 2020 - Feb 2021
9 months
- Designed 400+ screens, user flows, wireframes, and high-fidelity interactive prototypes
- Redesigned the ERP admin and client system, improving usability and streamlining workflow across departments
- Conducted business analysis and authored user stories to make design handoff seamless
- Interviewed 3+ stakeholders, sales teams, and executives to define requirements
- Gathered stakeholder feedback and ran usability testing to validate design effectiveness
- Collaborated with engineers to ensure correct implementation
Independent
Freelance · LegalTech, HealthTech, AgriTech, agencies
UX/UI Designer
Feb 2019 - May 2020
1 year 3 months
- Designed 30+ web applications, websites, mobile apps, landing pages, and branding materials across legaltech, healthtech, agritech, gambling, and agency projects
- Redesigned existing products and websites to improve usability and user flows
- Worked with founders, agencies, and developers to deliver implementation-ready designs
Education
International Economics & Marketing
Master's degreeTaras Shevchenko National University · 2013 - 2015
International Relations
Bachelor's degreeMariupol State University · 2009 - 2013
UX Design Professional Certificate
CertificationGoogle · 2019
Languages
- Ukrainian
- Native
- Russian
- Native
- English
- B2
- German
- B2